Dynamics of media writing : adapt and connect /
| Основен автор: | Filak, Vincent F., (Author) |
|---|---|
| Формат: | Книга |
| Език: | English |
| Публикувано: |
Los Angeles :
Sage,
[2016]
|
| Предмети: |
Съдържание:
- pt. I. The basics you need, regardless of field
- Know your audience
- Being accurate, relying on the facts
- Grammar, style and language basics
- Basic media writing
- Interviewing
- Writing on the web
- Law and ethics in media writing
- pt. II. Focus on news media
- Reporting : the basics and beyond
- Writing for traditional print news products
- Writing for broadcast
- pt. III. Focus on marketing media
- Public relations
- Advertising
- Marketing
- pt. IV. Coming back together
- A few last words.