The four steps to the epiphany : successful strategies for products that win /
| Основен автор: | Blank, Steven G. (Author) |
|---|---|
| Формат: | Книга |
| Език: | English |
| Публикувано: |
[California?] :
[Steve Blank?],
2013.
|
| Издание: | Fifth edition. |
| Предмети: |
Съдържание:
- The hero's journey
- Introduction
- The path to disaster : the product development model
- The path to epiphany : the customer development model
- Customer discovery
- Customer validation
- Customer creation
- Company building
- Appendix A : customer development team
- Appendix B : Customer development checklist.