The influentials : people who influence people /
| Основен автор: | Weimann, Gabriel, 1950- |
|---|---|
| Формат: | Електронна книга |
| Език: | English |
| Публикувано: |
Albany :
State University of New York Press,
℗♭1994.
|
| Серия: |
SUNY series in human communication processes.
|
| Предмети: | |
| Онлайн достъп: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=6122 |
| Подобни документи: |
Print version::
Influentials. |
Съдържание:
- Prologue : opinion leaders in the wilderness
- The early studies
- The methods of studying opinion leadership
- Typologies of opinion leaders
- The characteristics of opinion leaders
- Who leads the leaders?
- Opinion leaders in marketing
- Opinion leaders in fashion
- Opinion leaders in politics
- Opinion leaders in family planning Opinion leaders in science
- Opinion leaders in agriculture
- Opinion leaders in health care
- Criticism and modifications
- The influentials : reemergence as opinion leaders?
- The influentials as leaders and agenda-setters.