Survey questions : handcrafting the standardized questionnaire /
In this readable guide to the principles of writing survey questions, the authors review recent research on survey questions, consider the lore of professional experience and finally present those findings which have the strongest implications on writing survey questions.
| Основен автор: | Converse, Jean M., 1927- |
|---|---|
| Други автори: | Presser, Stanley, 1950- |
| Формат: | Електронна книга |
| Език: | English |
| Публикувано: |
Beverly Hills, Calif. :
Sage Publications,
℗♭1986.
|
| Серия: |
Quantitative applications in the social sciences ;
no. 07-063. |
| Предмети: | |
| Онлайн достъп: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=24788 |
| Подобни документи: |
Print version::
Survey questions. |
Съдържание:
- Editor's introduction
- Preface
- 1. Strategies of experience and research. The enduring counsel for simplicity
- Simple language
- Common concepts
- Manageable tasks
- Widespread information
- Some interesting complexities
- 2. The experimental evidence. Specific questions are better than general ones
- When to leave it open and when to close it
- Offer a no opinion option
- Omit the middle alternative and measure intensity
- How to measure intensity
- Use forced-choice questions, not agree-disagree statements
- The problem of question order
- Wording effects: potentially important but unpredictable
- Create split sample comparisons
- Use open follow-ups to closed questions
- Use random probes
- Ask multiple questions on a topic
- 3. The tools at hand. Exploration
- Experts and insiders
- Borrowing questions from others
- Pretesting: Strategies, purposes, and phases
- Strategies of design
- The purposes of pretests
- Phases of pretesting
- References
- About the authors.