Rethinking public relations : the spin and the substance /
| Основен автор: | Moloney, Kevin, 1943- |
|---|---|
| Формат: | Електронна книга |
| Език: | English |
| Публикувано: |
London ; New York :
Routledge,
2000.
|
| Серия: |
Routledge advances in management and business studies ;
13. |
| Предмети: | |
| Онлайн достъп: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=72823 |
| Подобни документи: |
Print version::
Rethinking public relations. |
Съдържание:
- 1. 'It's a PR job' : the argument in overview
- 2. The PR industry from top to bottom
- 3. Profession of the decade : part one : why so pervasive?
- 4. Profession of the decade : part two : why so insistent? PR links to external and internal media and persuasion
- 5. The balance sheet
- 6. PR as manipulation and propaganda
- 7. Communicative equality and markets
- 8. PR, electoral politics and lobbying
- 9. PR, journalism and the media
- 10. Inside PR
- 11. A beneficial PR.