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Building, leading, and managing strategic alliances : how to work effectively and profitably with partner companies /

Corporate acquisition is no longer the growth model for technology-based companies. Now the name of the game is alliances.

Основен автор: Kuglin, Fred A.
Други автори: Hook, Jeff.
Формат: Електронна книга
Език: English
Публикувано: New York : Amacom, ℗♭2002.
Предмети:
Онлайн достъп: http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=71475
Подобни документи: Print version:: Building, leading, and managing strategic alliances.
Съдържание:
  • Preliminaries; Contents; 1. What Is an Alliance?; 2. Great Idea, but How Do I Get Started?; 3. 3G Wireless Networks; 4. Telecom Providers and 3G Wireless Device Manufacturers: A 1 Trillion Investment, yet Where's the Value?; 5. Mission Impossible?; 6. Transportation; 7. Health Care: Alliances and a Healthy Supply Chain; 8. Software Companies and Consulting Firms; 9. Know When to Hold, and Know When to Fold; 10. Critical Success Factors in Establishing Alliances; Index