Корично изображение Електронна книга

The winning message : candidate behavior, campaign discourse, and democracy /

This study breaks new ground in investigating candidate behavior in American electoral campaigns. It centers on a question of equal importance to citizens and scholars: how can we produce better political campaigns? It takes an innovative approach by bringing together critical and empirical methods...

Пълно описание

Основен автор: Simon, Adam F., 1965-
Формат: Електронна книга
Език: English
Публикувано: Cambridge ; New York : Cambridge University Press, 2002.
Серия: Communication, society, and politics.
Предмети:
Онлайн достъп: http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=78343
Подобни документи: Print version:: Winning message.
Съдържание:
  • Dialogue: a standard for campaign discourse
  • Understanding campaigns: background, theory, and methods
  • The ventriloquist's hand: a game-theoretic model of campaigns
  • Duck or punch? Dialogue in a California gubernatorial election
  • Dialogue and its effects in contemporary American elections
  • Explaining and predicting the occurrence of dialogue
  • Conclusion: toward more substantive campaign discourse.