Съдържание: Selling architectural ideas /

Корично изображение

Електронна книга

Selling architectural ideas /

Selling Architectural Ideas explores the promotional role of architectural graphics and drawings at the point of communication, i.e. at their point of sale.

Основен автор:	Porter, Tom.
Формат:	Електронна книга
Език:	English
Публикувано:	London ; New York : E & FN Spon, 2000.
Предмети:	Architectural services marketing. Communication in architectural design. ARCHITECTURE > Reference. ARCHITECTURE > Professional Practice. ARCHITECTURE > Adaptive Reuse & Renovation. ARCHITECTURE > Buildings > General. Bouwprojecten. Ontwerpen. Marketing. Verkopen. Electronic books.
Онлайн достъп:	http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=97400
Подобни документи:	Print version:: Selling architectural ideas.

Съдържание:

Book Cover; Title; Contents; Acknowledgements; Introduction; The Power of the Image; Presentation as Narrative; Layout Design Issues; Architectural Selling Techniques; Personalised Promotional Tools; Bibliography; Index.