Yankee don't go home! : Mexican nationalism, American business culture, and the shaping of modern Mexico, 1920-1950 /
| Основен автор: | Moreno, Julio, 1970- |
|---|---|
| Формат: | Електронна книга |
| Език: | English |
| Публикувано: |
Chapel Hill :
University of North Carolina Press,
℗♭2003.
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| Серия: |
Luther Hartwell Hodges series on business, society, and the state.
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| Предмети: | |
| Онлайн достъп: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=114692 |
| Подобни документи: |
Print version::
Yankee don't go home!. |
Съдържание:
- Liberalism, the state, and modern industrial capitalism in postrevolutionary Mexico
- Spreading the American dream : information, technology, and World War II
- Prophets of capitalism : the growth of advertising as a profession and the making of modern Mexico
- Advertising national identity and globalization in the reconstruction of modern Mexico
- J. Walter Thompson and the negotiation of Mexican and American values
- In search of markets, diplomacy, and consumers : Sears as a commercial diplomat in Mexico
- Industrial capitalism, antimodernism, and consumer culture in 1940s Mexico.