Съдържание: Building reputational capital :

Електронна книга

Основен автор:	Jackson, Kevin T.
Формат:	Електронна книга
Език:	English
Публикувано:	Oxford ; New York : Oxford University Press, ℗♭2004.
Предмети:	Business ethics. Leadership > Moral and ethical aspects. Organizational behavior > Moral and ethical aspects. Industrial management > Moral and ethical aspects. Reliability. Honesty. Goodwill (Commerce) BUSINESS & ECONOMICS > Development > Sustainable Development. Electronic books.
Онлайн достъп:	http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=120932
Подобни документи:	Print version:: Building reputational capital.

Съдържание:

Introduction : The economics of character and credibility
What is reputational capital? : Switching paradigms; Getting a handle on reputational capital; A fresh economic concept with strategic significance; How to gauge reputational capital; Integrity and fair play: wellsprings of reputation; Tallying up reputational effects; Becoming a zeta firm: a company of character
How to build and sustain reputational capital : Generating reputational capital; Forging reputation from inside; Outside-in strategies; Harnessing your firm's reputational strengths; Strategies for building reputation across cultures; Reputation rescue
Conclusion.