Lobbying and the media : working with politicians and journalists /
Annotation Lobbying is an art form, rather than a science, so there is inevitably an element of judgement in what line to take. The best lobbying is always based on accurate, up-to-date information and on a well-argued case, founded on credible evidence, and delivered to the right audiences in the r...
| Основен автор: | Burrell, Michael. |
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| Формат: | Електронна книга |
| Език: | English |
| Публикувано: |
London :
Thorogood,
℗♭2001.
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| Серия: |
Thorogood professional insights.
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| Предмети: | |
| Онлайн достъп: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=136840 |
| Резюме: |
Annotation Lobbying is an art form, rather than a science, so there is inevitably an element of judgement in what line to take. The best lobbying is always based on accurate, up-to-date information and on a well-argued case, founded on credible evidence, and delivered to the right audiences in the right tone of voice at the right time. Sounds simple, but it isn't. This new Special Report shows you how. |
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| Описание на библ. документ: |
"A specially commissioned report"--Cover. "A Thorogood report." |
| Физически характеристики: |
1 online resource. |
| ISBN: |
1423721373 9781423721376 1280233257 9781280233258 9781854182401 1854182404 |