Selling skills for professionals /
Presents a report, which guides professionals through the fundamental knowledge and skills needed for effective selling.
| Основен автор: | Tasso, Kim. |
|---|---|
| Формат: | Електронна книга |
| Език: | English |
| Публикувано: |
London :
Thorogood,
℗♭2000.
|
| Серия: |
Thorogood professional insights.
|
| Предмети: | |
| Онлайн достъп: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=136851 |
Съдържание:
- About the author; Preface; Chapter 1: Introduction; Chapter 2: Research results; Chapter 3: What is selling?; Chapter 4: Adopting the buyer's point of view: An introduction to buyer behaviour and relevant psychology; Chapter 5: Selling frameworks and models; Chapter 6: Selling skills; Chapter 7: Competitive tendering; Chapter 8: Account management; Chapter 9: Company wide issues on selling; Appendix 1: Sales jargon buster; Appendix 2: Useful sales related books; Appendix 3: Self-appraisal of service performance; Appendix 4: Internal service review questionnaire and example questions.