Корично изображение Електронна книга

Flavor of the month : why smart people fall for fads /

Joel Best explores the range of institutional fads, analyses the features of our culture that foster them, and identifies the major stages of the fad cycle: emerging, surging, and purging. He examines the causes and consequences of fads and suggests ways of fad-proofing our institutions.

Основен автор: Best, Joel.
Формат: Електронна книга
Език: English
Публикувано: Berkeley : University of California Press, ℗♭2006.
Предмети:
Онлайн достъп: http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=146986
Подобни документи: Print version:: Flavor of the month.
Съдържание:
  • The illusion of diffusion
  • Why we embrace novelties : conditions that foster institutional fads
  • The fad cycle : emerging
  • The fad cycle : surging
  • The fad cycle : purging
  • Fad dynamics
  • Becoming fad-proof.