Flavor of the month : why smart people fall for fads /
Joel Best explores the range of institutional fads, analyses the features of our culture that foster them, and identifies the major stages of the fad cycle: emerging, surging, and purging. He examines the causes and consequences of fads and suggests ways of fad-proofing our institutions.
Основен автор: | Best, Joel. |
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Формат: | Електронна книга |
Език: | English |
Публикувано: |
Berkeley :
University of California Press,
℗♭2006.
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Предмети: | |
Онлайн достъп: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=146986 |
Подобни документи: |
Print version::
Flavor of the month. |
Съдържание:
- The illusion of diffusion
- Why we embrace novelties : conditions that foster institutional fads
- The fad cycle : emerging
- The fad cycle : surging
- The fad cycle : purging
- Fad dynamics
- Becoming fad-proof.