Корично изображение Електронна книга

The marketing power of emotion /

This work brings together and analyzes the role that emotion plays in the way companies connect with customers, develop new products, improve their strategic positioning, and increase their brand recognition.

Основен автор: O'Shaughnessy, John.
Други автори: O'Shaughnessy, Nicholas J., 1954-
Формат: Електронна книга
Език: English
Публикувано: New York : Oxford University Press, 2003.
Предмети:
Consumer behavior.
Consumers > Psychology.
Marketing > Psychological aspects.
Advertising > Psychological aspects.
Decision making > Psychological aspects.
Emotions > Economic aspects.
Advertising.
BUSINESS & ECONOMICS > Consumer Behavior.
Publicite
Aspect psychologique.
Persuasion.
Prise de decision.
Emotion.
Marketing.
Comportement du consommateur.
Electronic books.
Онлайн достъп: http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=150113
Подобни документи: Print version:: Marketing power of emotion.
Онлайн достъп от Библиотека ”Паница” на Американския университет в България:

http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=150113
Провери в Paniza Library, AUBG Сигнатура: HF5415.32 .O743 2003eb

Подобни библ. документи