Understanding audiences : theory and method /
Understanding Audiences introduces and critically examines the full range of quantative and qualitative methods which can be practically applied to investigating the influence of the media on audiences.
| Основен автор: | Ruddock, Andy. |
|---|---|
| Формат: | Електронна книга |
| Език: | English |
| Публикувано: |
London ; Thousand Oaks [Calif.] :
Sage,
2001.
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| Предмети: | |
| Онлайн достъп: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=251736 |
| Подобни документи: |
Print version::
Understanding audiences. |
Съдържание:
- Cover; Acknowledgements; Contents; Introduction: Science Wars and Cultural Studies; Chapter 1
- Questions of Theory and Method; Chapter 2
- Media Effects; Chapter 3
- Media and Public Opinion; Chapter 4
- Cultivation analysis; Chapter 5
- Cultural Studies and Audience Research; Chapter 6
- Audiences, Media and Consumption; Conclusion: Multiple Realities, Multiple Methods; References; Index.