Blog rules : a business guide to managing policy, public relations, and legal issues /
| Основен автор: | Flynn, Nancy, 1956- |
|---|---|
| Формат: | Електронна книга |
| Език: | English |
| Публикувано: |
New York :
AMACOM, American Management Association,
℗♭2006.
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| Предмети: | |
| Онлайн достъп: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=164969 |
| Подобни документи: |
Print version::
Blog rules. |
Съдържание:
- The case for strategic blog management
- Why blog rules?
- Blogs pose unprecedented risks to business
- Start with a clear objective: why blog?
- Proceed with caution: self-assessment for would-be business bloggers
- Legal risks and regulatory rules in the blogosphere: why every employer must establish blog policies and procedures
- Treat blog posts as business records
- Blogs create million-dollar (sometimes billion-dollar) legal headaches for employers
- Shhh! Blogs put trade secrets and confidential information at risk
- Blog best practices for public companies and regulated firms
- Designing and implementing effective blog rules and policies
- Use written blog rules and policy to control content, maximize compliance, and reduce liabilities
- Communication is key to compliance: train, train, and train some more
- The blog is all about content
- Content can make-or break-your blog and your business
- Managing and editing writers' posts and readers' comments
- Blog etiquette, or netiquette : twelve tips for help maximize civil discourse
- Battling comment spam and splog
- Blog backlash: employers fight back with lawsuits and pink slips
- Employee-bloggers beware 1: Blogging can get you fired!
- Employee-bloggers beware 2: Blogging can get you sued!
- How to blog without getting fired: eight tips for bloggers who want to keep their jobs and stay out of court
- Public relations in the blogosphere : telling your story, recruiting customer evangelists, positioning CEO bloggers
- The rules of engagement have changed : blogs make it harder to control your message and your brand
- Spreading the word and selling the brand through customer evangelists and brand bloggers
- Positioning the CEO-blogger as opinion leader
- Managing your reputation in the blogosphere
- You've been blogged: how to prepare for-and respond to-an attack in the blogosphere
- Best practices help keep blog storms at bay
- Putting business blogs to work: IBM and Edelman share blog secrets, strategies, and success stories
- Q & A with IBM : blog central keeps IBM employees at the forefront of technology
- IBM's blogging policy and guidelines
- Q & A with Edelman
- Edelman's principles and code of conduct : maintaining a weblog
- Appendix A: thirty-six blog rules: best practices to keep you out of court with your corporate reputation intact
- Appendix B: Sample blog policies.