Whoever tells the best story wins : how to use your own stories to communicate with power and impact /
"People float in an ocean of data and disconnected facts that can often overwhelm them with choices. In this ocean of choice, a meaningful story can feel like a life preserver that tethers us to something safe and important - at the very least, to a trace of humanity that proves there is a &quo...
| Основен автор: | Simmons, Annette. |
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| Формат: | Електронна книга |
| Език: | English |
| Публикувано: |
New York :
Amacom,
℗♭2007.
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| Предмети: | |
| Онлайн достъп: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=191889 |
| Подобни документи: |
Print version::
Whoever tells the best story wins. |
| Резюме: |
"People float in an ocean of data and disconnected facts that can often overwhelm them with choices. In this ocean of choice, a meaningful story can feel like a life preserver that tethers us to something safe and important - at the very least, to a trace of humanity that proves there is a "you" communicating with them, whether the "you" is yourself or an organization you represent. This important book helps you lay the groundwork for using story as a credible tool to connect with your audience, and create a meaning more powerful than mere facts could ever do."--Jacket. |
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| Физически характеристики: |
1 online resource (x, 226 pages) |
| Библиография: |
Includes bibliographical references (pages 213-216) and index. |
| ISBN: |
9780814400845 0814400841 9781621984641 1621984648 1281126705 9781281126702 |