Optimizing corporate portfolio management : aligning investment proposals with organizational strategy /
If where an organization allocates its resources determines its strategy, why is it that so few companies actively manage the resource allocation process? "Optimizing Corporate Portfolio Management: Aligning Investment Proposals with Organizational Strategy" goes beyond platitudes about wh...
| Основен автор: | Sanwal, Anand K., 1973- |
|---|---|
| Формат: | Електронна книга |
| Език: | English |
| Публикувано: |
Hoboken, N.J. :
John Wiley & Sons,
℗♭2007.
|
| Предмети: | |
| Онлайн достъп: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=204965 |
| Подобни документи: |
Print version::
Optimizing corporate portfolio management. |
Съдържание:
- Overview of corporate portfolio management
- Why is CPM important?
- Framework for CPM success
- What should be considered an investment?
- Mismanaging your corporate investment portfolio : the seven (and a half) deadly sins
- Bringing CPM to your organization
- Four-step roadmap to CPM success
- Techniques and tools to optimize your corporate portfolio
- Applying CPM to functional areas within the organization
- Information technology
- Innovation/research and development
- Marketing/advertising and promotion
- Capital budgeting and capital expenditure
- Sales force
- Case studies
- American Express
- TransUnion
- Hewlett-Packard
- Cisco Systems
- State of Oregon Department of Human Services
- Appendix: Useful tools, frameworks, and practices to enable CPM
- Personnel survey : understanding current company practices and attitudes toward CPM
- HP's strategic financial analysis curriculum outline
- Useful information (diagrams, exhibits, and text) for building your CPM business case.