Principles of general management : the art and science of getting results across organizational boundaries /
If you have been looking for the one resource for managing a business of any size, this is it. Based on the extensive business experience of five experts, this authoritative guide provides an in-depth look at what every leader must know about managing across departments, functions, divisions, or com...
| Други автори: | Colley, John L. |
|---|---|
| Формат: | Електронна книга |
| Език: | English |
| Публикувано: |
New Haven :
Yale University Press,
℗♭2007.
|
| Предмети: | |
| Онлайн достъп: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=192248 |
| Подобни документи: |
Print version::
Principles of general management. |
Съдържание:
- General management in economic context
- General management in organizational context
- The roles and tasks of the general manager
- The efficacy of strategic management
- The strategic management process
- Fundamentals of strategy formation
- The strategic plan : purpose, direction, and goals
- The business plan : scale and resources
- The annual plan : anticipated actions
- The business model
- The relationship between cash flow and growth
- Product, marketing, and pricing strategies
- Relating productivity and firm growth
- Residual income, EVA, and corporate capital charges
- The allocation (redeployment) of capital (cash)
- Share repurchases
- Making effective decisions
- Organizing and aligning
- Staffing
- Integrating
- Executing
- Controlling and reporting
- Learning and innovation
- Public relations and advocacy
- Reflections on general management.