Intangible assets : valuation and economic benefit /
"This book presents a comprehensive framework for thinking about all intangible assets, from patents to education, from brands to goodwill. It is not confined to assets that can be bought or sold, although that is sometimes a useful distinction to make. The scope is wide: Many things are intang...
| Основен автор: | Cohen, Jeffrey A., 1964- |
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| Формат: | Електронна книга |
| Език: | English |
| Публикувано: |
Hoboken, N.J. :
Wiley,
℗♭2005.
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| Серия: |
Wiley finance series.
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| Предмети: | |
| Онлайн достъп: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=130922 |
| Подобни документи: |
Print version::
Intangible assets. |
| Резюме: |
"This book presents a comprehensive framework for thinking about all intangible assets, from patents to education, from brands to goodwill. It is not confined to assets that can be bought or sold, although that is sometimes a useful distinction to make. The scope is wide: Many things are intangibles, and at least a reasonable attempt should be made to capture the important ones in valuation. This book presents the concept of a firm's portfolio of intangible economic benefits -- PIE-B, for short -- a basket that includes items not listed in the firm's accounting records and often overlooked by valuation analysts. What goes into the basket are a little like proto-assets -- nebulous to a degree, but still based on some positive ownership and economic benefit."--Preface, p. xii. |
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| Физически характеристики: |
1 online resource (xiii, 161 pages) : illustrations. |
| Библиография: |
Includes bibliographical references (pages 147-149) and index. |
| ISBN: |
0471720151 9780471720157 0471671312 9780471671312 1280255013 9781280255014 |