Corporate reputation : 12 steps to safeguarding and recovering reputation /
Best practices for protecting and repairing reputation. Recent corporate crises have demonstrated that a company's reputation can be destroyed in seconds. A mishandled response, inappropriate act, product tampering, or poorly timed reorganization.
| Основен автор: | Gaines-Ross, Leslie. |
|---|---|
| Формат: | Електронна книга |
| Език: | English |
| Публикувано: |
Hoboken, N.J. :
John Wiley & Sons,
℗♭2008.
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| Предмети: | |
| Онлайн достъп: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=218595 |
| Подобни документи: |
Print version::
Corporate reputation. |
| Резюме: |
Best practices for protecting and repairing reputation. Recent corporate crises have demonstrated that a company's reputation can be destroyed in seconds. A mishandled response, inappropriate act, product tampering, or poorly timed reorganization. |
|---|---|
| Физически характеристики: |
1 online resource (xx, 183 pages) : illustrations |
| Библиография: |
Includes bibliographical references (pages 161-174) and index. |
| ISBN: |
9781119203506 1119203503 9780470245477 0470245476 128122202X 9781281222022 |