Perspectives on public relations research /
| Други автори: | Moss, Danny, 1954-, Vercic, Dejan., Warnaby, Gary. |
|---|---|
| Формат: | Електронна книга |
| Език: | English |
| Публикувано: |
London ; New York :
Routledge,
2000.
|
| Серия: |
Routledge advances in management and business studies ;
10. |
| Предмети: | |
| Онлайн достъп: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=220997 |
| Подобни документи: |
Print version::
Perspectives on public relations research. |
Съдържание:
- Introduction : public relations research : interdisciplinary perspectives / Danny Moss, Dejan Vercic and Gary Warnaby
- Part I. Public relations and management theory
- The origins of public relations theory in economics and strategic management / Dejan Vercic and James E. Grunig
- Strategy and public relations / Danny Moss and Gary Warnaby
- Part II. Contemporary perspectives of public relations
- A feminist phase analysis of research on women in postmodern public relations / Larissa A. Grunig
- Public relations and rhetoric : history, concepts, future / Elizabeth L. Toth
- Psychology and public relations / Jon White
- Part III. International perspectives of public relations
- Public relations : the cultural dimension / Toby MacManus
- Preliminary Delphi research on international public relations programming : initial data supports application of certain generic/specific concepts / Robert I. Wakefield
- Part IV. Historical-German perspectives of public relations
- The origins and development of public relations in Germany and Austria / Karl Nessmann
- Public relations and the development of the principle of separation of advertising and journalistic media programmes in Germany / Barbara Baerns.