Marketing plans : how to prepare them, how to use them /
"In this thoroughly updated fourth edition, McDonald has brought Marketing Plans: How to Prepare Them, How to Use Them, into the twenty-first century, including new material on key growth areas such as key account management and electronic marketing." "In this text, one of the world&#...
| Основен автор: | McDonald, Malcolm. |
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| Автор-организации: | Institute of Marketing. |
| Формат: | Електронна книга |
| Език: | English |
| Публикувано: |
Oxford ; Boston :
Butterworth-Heinemann,
1999.
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| Издание: | 4th ed. |
| Серия: |
Marketing series (London, England). Professional development.
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| Предмети: | |
| Онлайн достъп: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=227524 |
| Подобни документи: |
Print version::
Marketing plans. |
| Онлайн достъп от Библиотека ”Паница” на Американския университет в България: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=227524 |
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| Провери в Paniza Library, AUBG | Сигнатура: |
HF5415.13 .M369183 1999eb |
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