Written communication across cultures : a sociocognitive perspective on business genres /
Winner of ABC's award for Distinguished Publication for 2006This book explores effective written communication across cultures both theoretically and practically. Specifically it conceptualizes cross-cultural genre study and compares English and Chinese business writing collected from Australia...
| Основен автор: | Zhu, Yunxia. |
|---|---|
| Формат: | Електронна книга |
| Език: | English |
| Публикувано: |
Amsterdam ; Philadelphia :
J. Benjamins Pub.,
℗♭2005.
|
| Серия: |
Pragmatics & beyond ;
new ser., v. 141. |
| Предмети: | |
| Онлайн достъп: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=230002 |
| Подобни документи: |
Print version::
Written communication across cultures. |
Съдържание:
- Written Communication across Cultures; Editorial page; Title page; LCC data; Table of contents; List of figures; List of tables; Notation conventions; Preface; Introduction and outline; Communication across cultures; Conceptual framework; Research design; Comparing English and Chinese sales letters; Comparing English and Chinese sales invitations; Comparing English and Chinese business faxes; Cross-cultural genre teaching; Summaries and conclusions; References; Appendix 1. The most effectives Chinese letters; Appendix 2. Questionnaire form; Name index; Subject index.