Корично изображение Електронна книга

Resource-based theory : creating and sustaining competitive advantage /

The 'Resource-Based View of the Firm' has emerged as one of the dominant perspectives used in strategic management. It addresses the fundamental research question of strategic management: Why it is that some firms persistently outperform others? Resource-Based Theory provides a considered...

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Основен автор: Barney, Jay B.
Други автори: Clark, Delwyn N.
Формат: Електронна книга
Език: English
Публикувано: Oxford ; New York : Oxford University Press, 2007.
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Онлайн достъп: http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=191611
Подобни документи: Print version:: Resource-based theory.