Корично изображение Електронна книга

Inside her pretty little head : a new theory of female motivation and what it means for marketing /

Основен автор: Cunningham, Jane.
Други автори: Roberts, Philippa.
Формат: Електронна книга
Език: English
Публикувано: London : Cyan/Marshall Cavendish, 2006.
Предмети:
Women consumers.
Consumers' preferences.
Marketing.
BUSINESS & ECONOMICS > Marketing > Research.
Electronic books.
Онлайн достъп: http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=202175
Подобни документи: Print version:: Inside her pretty little head.
Съдържание:
  • The science bit
  • The male achievement impulse and the female Utopian impulse
  • The masculinity of marketing
  • The altruism code
  • The aesthetic code
  • The ordering code
  • The connecting code
  • The codes in practice
  • The feminine brand
  • The way women buy
  • The female media network
  • The creative work that works
  • The new organisation.

Подобни библ. документи