Global sport sponsorship /
"Estimated to have an annual worth of more than US$25 billion, the global sport sponsorship industry has become of vital importance to anybody interested in understanding the sport-commerce nexus. Global Sport Sponsorship is the first text to provide a comprehensive, multi-disciplinary analysis...
| Други автори: | Amis, John, 1968-, Cornwell, T. Bettina. |
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| Формат: | Електронна книга |
| Език: | English |
| Публикувано: |
New York, NY, USA :
Berg,
2005.
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| Серия: |
Sport, commerce and culture.
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| Предмети: | |
| Онлайн достъп: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=231123 |
| Подобни документи: |
Print version::
Global sport sponsorship. |
| Резюме: |
"Estimated to have an annual worth of more than US$25 billion, the global sport sponsorship industry has become of vital importance to anybody interested in understanding the sport-commerce nexus. Global Sport Sponsorship is the first text to provide a comprehensive, multi-disciplinary analysis of this industry. Leading scholars from marketing, management, sociology, cultural studies, tourism, and gender studies address issues central to current debates in each of these disciplines." "Global Sport Sponsorship is essential reading for anyone involved in the practice or academic study of one of the world's largest industries."--Jacket. |
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| Физически характеристики: |
1 online resource (x, 326 pages) : illustrations. |
| Формат: |
Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. |
| Библиография: |
Includes bibliographical references and index. |
| ISBN: |
9781847880031 1847880037 |