Корично изображение Електронна книга

Get out the vote : how to increase voter turnout /

"Expanded and updated edition incorporates data from more than 100 new studies, shedding light on the cost-effectiveness and efficiency of various campaign tactics, including door-to-door canvassing, e-mail, direct mail, and telephone calls. Two new chapters focus on the effectiveness of mass m...

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Основни автори: Green, Donald P., 1961- (Author), Gerber, Alan S., (Author)
Формат: Електронна книга
Език: English
Публикувано: Washington, D.C. : Brookings Institution Press, ℗♭2008.
Издание: Second edition.
Предмети:
Political campaigns > United States.
Campaign management > United States.
Voting > United States.
POLITICAL SCIENCE > Political Process > General.
POLITICAL SCIENCE > Political Process > Elections.
Campaign management.
Political campaigns.
Voting.
United States > .
Electronic books.
Онлайн достъп: http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=224337
Подобни документи: Print version:: Get out the vote.
Съдържание:
  • Introduction: Why voter mobilization matters
  • Evidence versus received wisdom
  • Door-to-door canvassing : shoe leather politics
  • Leaflets : walk, don't talk
  • Direct mail : postal service as campaign staff
  • Phone banks : politics meets telemarketing
  • Electronic mail : faster, cheaper, but does it work?
  • Festivals and events : putting the party back into politics
  • Mass media : do TV, radio, and newspaper ads boost turnout?
  • What works, what doesn't, and what's next.

Подобни библ. документи