Tactical transparency : how leaders can leverage social media to maximize value and build their brand /
While exposing the risks inherent in maintaining a nontransparent relationship with customers, Tactical Transparency provides a methodology that will help your organization create its unique plan to bring greater authenticity to your company and your brands. Drawn largely from interviews with leader...
| Основен автор: | Holtz, Shel. |
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| Автор-организации: | International Association of Business Communicators. |
| Други автори: | Havens, John C. |
| Формат: | Електронна книга |
| Език: | English |
| Публикувано: |
San Francisco, CA :
Jossey-Bass,
℗♭2009.
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| Издание: | 1st ed. |
| Предмети: | |
| Онлайн достъп: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=254126 |
| Подобни документи: |
Print version::
Tactical transparency. |
| Онлайн достъп от Библиотека ”Паница” на Американския университет в България: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=254126 |
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| Провери в Paniza Library, AUBG | Сигнатура: |
HF5415.5 .H585 2009eb |
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