Корично изображение Електронна книга

Tourism and the branded city : film and identity on the Pacific Rim /

Comparing the major Pacific Rim cities of Sydney, Hong Kong and Shanghai, this book examines world city branding. Using an interdisciplinary approach, it draws in cultural studies and psychology approaches to offer fresh and useful insights to place branding and marketing in general.

Основен автор: Donald, Stephanie, 1961-
Други автори: Gammack, John G.
Формат: Електронна книга
Език: English
Публикувано: Aldershot, England ; Burlington, VT : Ashgate, ℗♭2007.
Серия: New directions in tourism analysis.
Предмети:
Tourism > Social aspects > China > Hong Kong.
Tourism > Social aspects > China > Shanghai.
Tourism > Social aspects > Australia > Sydney (N.S.W.)
Tourism > China > Hong Kong > Marketing.
Tourism > China > Shanghai > Marketing.
Tourism > Australia > Sydney (N.S.W.) > Marketing.
Motion pictures > Social aspects > China > Hong Kong.
Motion pictures > Social aspects > China > Shanghai.
Motion pictures > Social aspects > Australia > Sydney (N.S.W.)
Motion pictures.
TOURISM.
TRAVEL > Museums, Tours, Points of Interest.
TRAVEL > Hikes & Walks.
TRAVEL > Budget.
TRAVEL > Special Interest > Ecotourism.
TRAVEL > Parks & Campgrounds.
TRAVEL > Reference.
TRAVEL > Road Travel.
TRAVEL > Special Interest > Adventure.
Motion pictures > Social aspects.
Tourism > Marketing.
Tourism > Social aspects.
China > Hong Kong.
China > Shanghai.
New South Wales > Sydney.
Electronic books.
Онлайн достъп: http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=269266
Подобни документи: Print version:: Tourism and the branded city.
Онлайн достъп от Библиотека ”Паница” на Американския университет в България:

http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=269266
Провери в Paniza Library, AUBG Сигнатура: G155.C55 D66 2007eb

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