International marketing management : text and cases /
Given the need for Indian managers to be fully aware of the issues related to. International Marketing, this has emerged as a major study area over the last. few years. It constitutes an integral part of the syllabi in most reputed business. schools. International Marketing Management: Text and Case...
| Основен автор: | Mathur, U. C., 1938- |
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| Формат: | Електронна книга |
| Език: | English |
| Публикувано: |
New Delhi, IN :
Sage,
2008.
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| Серия: |
Sage texts.
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| Предмети: | |
| Онлайн достъп: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=278265 |
| Подобни документи: |
Print version::
International marketing management. |
| Резюме: |
Given the need for Indian managers to be fully aware of the issues related to. International Marketing, this has emerged as a major study area over the last. few years. It constitutes an integral part of the syllabi in most reputed business. schools. International Marketing Management: Text and Cases attempts to. make learning the nuances of the subject easy from the students' viewpoint. Some of its key features are:. - An analysis of international trade, economic free trade zones, embargoes on. exports, and the tariff and non-tariff barriers that companies face. |
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| Физически характеристики: |
1 online resource (583 pages) : illustrations. |
| ISBN: |
8132100107 9788132100102 1281963488 9781281963482 9788132108436 8132108434 |