Aesthetics in marketing /
A book for Indian designers and brand marketers, Aesthetics in Marketing. primarily deals with understanding aesthetics beyond its visual association and. making it relevant to product designing strategies. It is the first attempt of. its kind to understand the influence of aesthetics in the context...
| Основен автор: | Baisya, Rajat K. |
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| Други автори: | Das, G. Ganesh. |
| Формат: | Електронна книга |
| Език: | English |
| Публикувано: |
Los Angeles ; London :
Response Books,
2008.
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| Предмети: | |
| Онлайн достъп: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=278222 |
| Подобни документи: |
Print version::
Aesthetics in marketing. |
| Резюме: |
A book for Indian designers and brand marketers, Aesthetics in Marketing. primarily deals with understanding aesthetics beyond its visual association and. making it relevant to product designing strategies. It is the first attempt of. its kind to understand the influence of aesthetics in the context of two very. important sectors of the industry-consumer durables and automobile. The book analyses various aesthetic attributes, qualities and elements in a. product and deliberates on the important of each of these and the kind of balance. necessary among them for designing successful products. It. |
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| Описание на библ. документ: |
Includes index. |
| Физически характеристики: |
1 online resource (313 pages) : illustrations |
| Библиография: |
Includes bibliographical references and index. |
| ISBN: |
9788178299808 8178299801 9788178297569 8178297566 |