Writing and producing for television and film /
Role models from the visual media often spark in viewers the will to emulate desired behavior. The Entertainment-Education method combines emotional appeal and relevant knowledge in order to promote such behavior change. This book-the second in a three-book series titled Communication for Behavior C...
| Основен автор: | De Fossard, Esta. |
|---|---|
| Други автори: | Riber, John. |
| Формат: | Електронна книга |
| Език: | English |
| Публикувано: |
New Delhi ; Thousand Oaks, Calif. :
Sage,
2005.
|
| Серия: |
Communication for behavior change ;
v. 2. |
| Предмети: | |
| Онлайн достъп: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=283703 |
| Подобни документи: |
Print version::
Writing and producing for television and film. |
| Резюме: |
Role models from the visual media often spark in viewers the will to emulate desired behavior. The Entertainment-Education method combines emotional appeal and relevant knowledge in order to promote such behavior change. This book-the second in a three-book series titled Communication for Behavior Change-is amied at all producing or directing Entertainment-Education dramas for television and film. The authors-both leading practitioners in the field of Entertainment-Education-dwell in detail on the Design Approach for determining and then articulating effective messages to be contained in the d. |
|---|---|
| Физически характеристики: |
1 online resource (278 pages) : illustrations. |
| Библиография: |
Includes bibliographical references. |
| ISBN: |
9788132102625 8132102622 1282153919 9781282153912 9780761934004 0761934006 9788132108559 8132108558 |