Buying styles : simple lessons in selling the way your customer buys /
Most sales professionals spend all their time and energy trying to perfect their own style of selling. Yet they fail to recognize that buyers all have their own individual?buying styles? ... and when sellers learn how to adapt their own methods to best suit each buying style, they can dramatically i...
| Основен автор: | Wilkinson, Michael, 1957- |
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| Формат: | Електронна книга |
| Език: | English |
| Публикувано: |
New York :
AMA/American Management Association,
℗♭2009.
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| Предмети: | |
| Онлайн достъп: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=284214 |
| Подобни документи: |
Print version::
Buying styles. |
| Резюме: |
Most sales professionals spend all their time and energy trying to perfect their own style of selling. Yet they fail to recognize that buyers all have their own individual?buying styles? ... and when sellers learn how to adapt their own methods to best suit each buying style, they can dramatically increase their success rate. Presented as a?learning adventure,? Buying Styles begins with a fictional situation in which a salesperson has just lost a major sale ... and decides to find out why. Readers are then brought along on an interactive lesson that shows them how to:? recognize the four key bu. |
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| Физически характеристики: |
1 online resource (viii, 150 pages) : illustrations |
| Библиография: |
Includes bibliographical references. |
| ISBN: |
9780814415283 0814415288 9780814415276 081441527X |