Driving growth through innovation : how leading firms are transforming their futures /
You?ve read creativity books before, but innovation, as bestselling author Robert B. Tucker explains in this groundbreaking book, is much, much more: it is bringing new ideas to life?to drive growth, profitiablity and competitive advantage. Innovation is fast becoming the critical business skill of...
Основен автор: | Tucker, Robert B., 1953- |
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Формат: | Електронна книга |
Език: | English |
Публикувано: |
San Francisco :
Berrett-Koehler Publishers,
℗♭2008.
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Издание: | 2nd ed., rev. and updated. |
Серия: |
BK business book.
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Предмети: | |
Онлайн достъп: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=260765 |
Подобни документи: |
Print version::
Driving growth through innovation. |
Съдържание:
- What it takes to drive growth
- Leading innovation
- Cultivating the culture
- Fortifying the idea factory
- Mining the future
- Filling the idea funnel
- Producing powerful products
- Generating growth strategies
- Selling new ideas
- Taking action in your firm.