Корично изображение Електронна книга

Foundations of effective influence operations : a framework for enhancing Army capabilities /

The authors aim to assist the U.S. Army in understanding "influence operations," capabilities that may allow the United States to effectively influence the attitudes and behavior of particular foreign audiences while minimizing or avoiding combat. The book identifies approaches, methodolog...

Пълно описание

Автор-организации: United States. Army.
Други автори: Larson, Eric V. 1957-
Формат: Електронна книга
Език: English
Публикувано: Santa Monica, CA : Rand Arroyo Center, 2009.
Серия: Rand Corporation monograph series.
Предмети:
Онлайн достъп: http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=296745
Подобни документи: Print version:: Foundations of effective influence operations.
Съдържание:
  • Introduction
  • Influencing individuals
  • Influencing groups and networks
  • Influencing adversary leadership coalitions
  • Influencing mass publics
  • A framework for influence operations
  • Implications for planners
  • Appendixes: A. Case study of influence in advertising and marketing
  • B. Case study of influence in political campaigns
  • C. Case studies of influence in public diplomacy
  • D.A review of planning methodologies for influence operations.