Futurewise : six faces of global change : a personal and corporate guide to survival and success in the third millennium /
The pace of change in the past two decades has been extraordinary and it has become much harder for businesses to anticipate the environment in which they will be operating not far down the line - how markets and marketing will change, how employees and consumers behaviour and attitudes will change....
| Основен автор: | Dixon, Patrick. |
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| Формат: | Електронна книга |
| Език: | English |
| Публикувано: |
London :
Profile Books,
℗♭2007.
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| Издание: | 4th ed. |
| Предмети: | |
| Онлайн достъп: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=413278 |
| Подобни документи: |
Print version::
Futurewise. |
| Резюме: |
The pace of change in the past two decades has been extraordinary and it has become much harder for businesses to anticipate the environment in which they will be operating not far down the line - how markets and marketing will change, how employees and consumers behaviour and attitudes will change. Patrick Dixon has been at the forefront of those who have identified the ways things are going and in this fourth edition of his highly acclaimed book he brings us right up to date on what the future holds - how things are becoming ever Faster, more Urban, more Tribal, more Universal, more Radica. |
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| Описание на библ. документ: |
Title from title screen. Includes index. |
| Физически характеристики: |
1 online resource (xix, 300 pages) |
| ISBN: |
9781847653864 1847653863 |