Corporate communications : a 21st century primer /
This lucid book is a compelling introduction to corporate communications and its practical application in the modern organization. Joseph Fernandez makes a case for corporate communications as the cornerstone of any corporate growth strategy. He does this by highlighting communication approaches dra...
| Основен автор: | Fernandez, Joseph, 1968- |
|---|---|
| Формат: | Електронна книга |
| Език: | English |
| Публикувано: |
New Delhi ; Thousand Oaks, Calif. :
Response Books,
2004.
|
| Предмети: | |
| Онлайн достъп: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=305648 |
| Подобни документи: |
Print version::
Corporate communications. |
Съдържание:
- The 21st century corporate: in the beginning
- Corporate communications: a brand new world
- The domains of influence: audiences, communities and publics
- Advertising: beyond the brand
- Public relations: into the strategy realm
- The traditional media: between the lines
- The new media: across the digital divide
- Businesses and non-profit organizations: communication is commitment
- Companies and corporations: communicating the corporate
- The corporate communicator: from signposts to milestones.