Policing : reinvention strategies in a marketing framework /
A first-of-its-kind, this book proposes a marketing plan for the police, using the conventional framework of marketing management. While there is considerable discussion and criticism of the way the police force functions in India, no comprehensive alternative model has been proposed to implement th...
| Основен автор: | Choudhary, Rohit. |
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| Формат: | Електронна книга |
| Език: | English |
| Публикувано: |
New Delhi ; Thousand Oaks, Calif. :
Sage Publications,
2009.
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| Предмети: | |
| Онлайн достъп: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=305677 |
| Подобни документи: |
Print version::
Policing. |
| Резюме: |
A first-of-its-kind, this book proposes a marketing plan for the police, using the conventional framework of marketing management. While there is considerable discussion and criticism of the way the police force functions in India, no comprehensive alternative model has been proposed to implement the New Police Management (NPM) approach in the force's operations. In fact, the necessity for overhauling the police system is strongly felt all over the world in the light of the recent international security lapses. The framework that this book suggests comprises current situation analysis, SWOT an. |
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| Физически характеристики: |
1 online resource (xx, 306 pages) : illustrations |
| Библиография: |
Includes bibliographical references (pages 291-306). |
| ISBN: |
9788132104124 8132104129 |