Съдържание: The AMA handbook of public relations /

Електронна книга

"Along with business, and the rest of the world, public relations has changed in the digital age"--Resource description page.

Основен автор:	Dilenschneider, Robert L.
Автор-организации:	American Management Association.
Формат:	Електронна книга
Език:	English
Публикувано:	New York : Amacom, ℗♭2010.
Предмети:	Public relations > Handbooks, manuals, etc. Public relations > United States > Handbooks, manuals, etc. BUSINESS & ECONOMICS > Public Relations. BUSINESS & ECONOMICS > Business Communication > General. Public relations. United States > . Electronic books. Handbooks and manuals.
Онлайн достъп:	http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=297800
Подобни документи:	Print version:: AMA handbook of public relations.

Съдържание:

Prerequisites for digital communications-Websites, Blogs and microblogs, Monitoring the Internet, Measurement
why, what, how, Internet risks and security
Reaching out-Media relations, Trade media, Organizational communications, Rumor management, Crisis communications
The broader PR spectrum-Government relations, Travel and tourism, Investor relations, The annual report
Making it happen-Speeches as unique signatures, Composing presentations, Talk
formal or familiar, Bylined material in all media, Market research.