Корично изображение Електронна книга

Business strategy : a guide to effective decision making /

Tools, tactics and techniques for making strategic decisions in business today.

Основен автор: Kourdi, Jeremy.
Формат: Електронна книга
Език: English
Публикувано: London : Profile, ℗♭2003.
Серия: Economist books (Series)
Предмети:
Онлайн достъп: http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=179686
Подобни документи: Print version:: Business strategy.
Съдържание:
  • Preliminaries; Contents; 1 Social cultural and commercial forces; 2 Ideas at work; 3 Pitfalls; 4 Rational or intuitive Frameworks for decision making; 5 Making strategic decisions; 6 Scenario thinking; 7 Strategies for growth; 8 Competitive strategy; 9 Customer focus; 10 Knowledge and information; 11 Managing finance and risk; 12 Sales marketing and brand management decisions; 13 Leadership; Notes and references.