Business strategy : a guide to effective decision making /
Tools, tactics and techniques for making strategic decisions in business today.
Основен автор: | Kourdi, Jeremy. |
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Формат: | Електронна книга |
Език: | English |
Публикувано: |
London :
Profile,
℗♭2003.
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Серия: |
Economist books (Series)
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Предмети: | |
Онлайн достъп: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=179686 |
Подобни документи: |
Print version::
Business strategy. |
Съдържание:
- Preliminaries; Contents; 1 Social cultural and commercial forces; 2 Ideas at work; 3 Pitfalls; 4 Rational or intuitive Frameworks for decision making; 5 Making strategic decisions; 6 Scenario thinking; 7 Strategies for growth; 8 Competitive strategy; 9 Customer focus; 10 Knowledge and information; 11 Managing finance and risk; 12 Sales marketing and brand management decisions; 13 Leadership; Notes and references.