A short course in international marketing blunders : mistakes made by companies that should have known better /
Основен автор: | White, Michael, 1951- |
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Формат: | Електронна книга |
Език: | English |
Публикувано: |
Petaluma, CA :
World Trade Press,
℗♭2009.
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Издание: | 3rd ed. |
Серия: |
Short course in international trade series.
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Предмети: | |
Онлайн достъп: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=438231 |
Физически характеристики: |
1 online resource (ix, 177 pages). |
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Библиография: |
Includes bibliographical references (pages 181-182). Includes web resources. |
ISBN: |
9781607800804 1607800802 |