Sport and corporate nationalisms /
"Sport and Corporate Nationalisms explores the localized logics and practices underlying the marketing initiatives of major conglomerates and their increasing influence on the shaping and experiencing of national cultures. Corporations depend on sport as a vital marketing vehicle for inserting...
| Други автори: | Andrews, David L., 1962-, Cole, Cheryl L., Silk, Michael L. |
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| Формат: | Електронна книга |
| Език: | English |
| Публикувано: |
Oxford ; New York :
Berg,
2005.
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| Серия: |
Sport, commerce and culture.
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| Предмети: | |
| Онлайн достъп: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=171689 |
| Подобни документи: |
Print version::
Sport and corporate nationalisms. |
| Резюме: |
"Sport and Corporate Nationalisms explores the localized logics and practices underlying the marketing initiatives of major conglomerates and their increasing influence on the shaping and experiencing of national cultures. Corporations depend on sport as a vital marketing vehicle for inserting their interests into the lives of local consumers. This book puts forth convincing arguments that relate the role of sport-marketing complexes to national cultural markets in a global age. Sport and Corporate Nationalisms provides a much-needed analysis of the growing evolution of marketing strategies in the world of sport."--Jacket. |
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| Физически характеристики: |
1 online resource (xi, 292 pages) : illustrations. |
| Формат: |
Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. |
| Библиография: |
Includes bibliographical references (pages 272-274) and index. |
| ISBN: |
9781859737941 1859737943 9781859737996 1859737994 1845207203 9781845207205 |