Visual identities /
The six essays of Visual Identities are an important contribution to the growing field of industrial semiotics. Floch's major strength is his analysis of signs in a way which is both industrially relevant and textually precise. Until recently there have been two quite different and distinct way...
| Основен автор: | Floch, Jean-Marie, 1947- |
|---|---|
| Формат: | Електронна книга |
| Език: | English French |
| Публикувано: |
London ; New York :
Continuum,
2000.
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| Предмети: | |
| Онлайн достъп: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=226739 |
| Подобни документи: |
Print version::
Visual identities. |
Съдържание:
- Introduction: from design to 'bricolage'
- Waterman and its doubles
- IBM and Apple's logo-centrism
- Michel Bras: telling how tastes talk
- Chanel changing: the total look
- Epicurean habitats
- Opinel: intelligence at knifepoint.