Корично изображение Електронна книга

Preference pollution : how markets create the desires we dislike /

Основен автор: George, David
Формат: Електронна книга
Език: English
Публикувано: Ann Arbor : University of Michigan Press, 2004, ℗♭2001.
Серия: Economics, cognition, and society.
Предмети:
Consumers' preferences.
Consumer behavior.
Marketing.
BUSINESS & ECONOMICS > Marketing > Research.
BUSINESS & ECONOMICS > General.
Electronic books.
Онлайн достъп: http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=309996
Подобни документи: Print version:: Preference pollution.
Съдържание:
  • Chapter 1. Introduction
  • Chapter 2. Freedom to choose
  • Chapter 3. Market failure in the shaping of tastes
  • Chapter 4. Fortifications, extensions, clarifications
  • Chapter 5. Market failure or human imperfection?
  • Chapter 6. The critic's retreat
  • Chapter 7. Sexual choices: the first order's rise and the second order's fall
  • Chapter 8. Risk taking: the rise of the gambler
  • Chapter 9. The surge of consumer credit
  • Chapter 10. Conclusion.

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