Корично изображение Електронна книга

Managing corporate social responsibility in action : talking, doing and measuring /

In this volume, the authors focus on different aspects of managing CSR in action to capture differences between discourse and practice. By examining the question from three angles - talking about CSR, doing CSR and measuring CSR - they attempt to make sense of the difference between practice and rea...

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Други автори: Hond, Frank den., Bakker, Frank G. A. de., Neergaard, Peter.
Формат: Електронна книга
Език: English
Публикувано: Aldershot, Hampshire, England ; Burlington, VT : Ashgate, ℗♭2007.
Серия: Corporate social responsibility series.
Предмети:
Social responsibility of business.
Industrial management.
BUSINESS & ECONOMICS > Development > Sustainable Development.
Electronic books.
Онлайн достъп: http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=270210
Подобни документи: Print version:: Managing corporate social responsibility in action.
Съдържание:
  • Introduction to managing corporate social responsibility in action: talking, doing and measuring / Frank den Hond, Frank G.A. de Bakker, Peter Neergaard
  • The making of meaning in the media: the case of corporate social responsibility in the financial times / Helena Buhr, Maria Grafstro˜m
  • The commercialization of CSR: consultants selling responsibility / Karolina Windell
  • Tracing the evolution of corporate discourse on corporate social responsibility: a longitudinal, lexicological study / Frank G.A. de Bakker [and others]
  • The bottom line of CSR: a different view / Esben Rahbek Peederson, Peter Neegard
  • Lost in translation: the case of Skandia's 'Ideas for life' / Pauline Go˜thberg
  • 'What about me?' the importance of understanding the perspective of non-managerial employees in research on corporate citizenship / Elliot Wood
  • Exporting knowledge and values: a discussion of managerial challenges when attempting to diffuse CSR across company and national borders / Eirik J. Irgens, Harald Ness
  • The development of a CSR industry: legitimacy and feasibility as the two pillars of the institutionalization process / Aurelien Acquier, Franck Aggeri
  • Marketing corporate social responsibility in a national context: the case of social rating agencies in France / Philippe Zarlowski
  • Superimpostion or continunity? corporate social responsibility in non-profit organizations / Paolo Rossi
  • Managing corporate social responsibility in action: reconciling rhetorical harmony and practical dissonance / Frank den Hond [and others].

Подобни библ. документи