Bank 2.0 : how customer behaviour and technology will change the future of financial services /
BANK 2.0 reveals why customer behaviour is so rapidly changing, how branches will evolve, why cheques are disappearing, and why your mobile phone will replace your wallet--all within the next 10 years.
| Основен автор: | King, Brett, 1968- |
|---|---|
| Формат: | Електронна книга |
| Език: | English |
| Публикувано: |
Singapore :
Marshall Cavendish Business,
2010.
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| Предмети: | |
| Онлайн достъп: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=322205 |
| Подобни документи: |
Print version::
Bank 2.0. |
Съдържание:
- What the internet and "crackberry" have taught customers
- Measuring the customer experience
- Rebuilding the branch one customer at a time
- Please hang up and try again : contact centres and IVRs
- Web : more than 10 years old ... and still broken
- Mobile : the new internet and death of cash?
- ATM and self-service banking : convergence and control
- Navigating rapid change dynamics
- Deep impact : technology and disruptive innovation
- Gridless customer experience : more complexity, more choice
- The emergence of the prosumer : collective intelligence, social networking and Web 2.0
- Future payments and cash : RFID, biometrics, P2P micropayments, digital cash
- Death of advertising : predictive and precognitive sales and marketing
- The BANK 2.0 road map.