Black dogs and blue words : depression and gender in the age of self-care /
His & ldquo;black dog & rdquo; & mdash;that was how Winston Churchill referred to his own depression. Today, individuals with feelings of sadness and irritability are encouraged to & ldquo;talk to your doctor. & rdquo; These have become buzz words in the aggressive promotion of w...
| Основен автор: | Emmons, Kimberly, 1972- |
|---|---|
| Формат: | Електронна книга |
| Език: | English |
| Публикувано: |
New Brunswick, N.J. :
Rutgers University Press,
℗♭2010.
|
| Предмети: | |
| Онлайн достъп: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=321676 |
| Подобни документи: |
Print version::
Black dogs and blue words. |
| Резюме: |
His & ldquo;black dog & rdquo; & mdash;that was how Winston Churchill referred to his own depression. Today, individuals with feelings of sadness and irritability are encouraged to & ldquo;talk to your doctor. & rdquo; These have become buzz words in the aggressive promotion of wonder-drug cures since 1997, when the Food and Drug Administration changed its guidelines for the marketing of prescription pharmaceuticals. Black Dogs and Blue Words analyzes the rhetoric surrounding depression. Kimberly K. Emmons maintains that the techniques and language of depression marketing strategies & mdash;vague words s. |
|---|---|
| Физически характеристики: |
1 online resource (xii, 213 pages) : illustrations |
| Библиография: |
Includes bibliographical references and index. |
| ISBN: |
9780813549224 0813549221 0813547202 9780813547206 |