Корично изображение Електронна книга

The Obama victory : how media, money, and message shaped the 2008 election /

Основни автори: Kenski, Kate, (Author), Hardy, Bruce W., (Author), Jamieson, Kathleen Hall, (Author)
Формат: Електронна книга
Език: English
Публикувано: Oxford ; New York : Oxford University Press, 2010.
Предмети:
Онлайн достъп: http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=323933
Подобни документи: Print version:: Obama victory.
Съдържание:
  • The economy and the unpopular incumbent
  • McSame versus the tax-and-spend liberal
  • McCain: out of touch/too old
  • Obama: not ready to lead
  • Period one:McCain gains energy (June 7-August 22)
  • Period two: impact of the vice presidential selections and conventions (August 23-September 9)
  • The impact of Sarah Palin and Joseph Biden
  • Period three: the campaigns confront the economic collapse (September 10-October 14)
  • Period four: the McCain surge (October 15-28)
  • Period five: be very, very afraid/be reassured (October 29-November 4)
  • Absentee and early voting in the 2008 campaign
  • Spending differences and the role of microtargeting
  • The effect of messages.