Reinventing public service television for the digital future /
Once regarded as a system in decline, public service broadcasters have acquired renewed legitimacy in the digital environment, as drivers of digital take-up, innovators and trusted brands. Exploring this remarkable transformation, Reinventing Public Service Television for the Digital Future engages...
| Основен автор: | Debrett, Mary. |
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| Формат: | Електронна книга |
| Език: | English |
| Публикувано: |
Bristol, UK ; Chicago :
Intellect,
2010.
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| Предмети: | |
| Онлайн достъп: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=335512 |
| Подобни документи: |
Print version::
Reinventing public service television for the digital future. |
| Резюме: |
Once regarded as a system in decline, public service broadcasters have acquired renewed legitimacy in the digital environment, as drivers of digital take-up, innovators and trusted brands. Exploring this remarkable transformation, Reinventing Public Service Television for the Digital Future engages with the new opportunities and challenges facing public service media, outlining the ways in which interactive technologies are now expanding the delivery of diverse goals and enhancing public accountability. Drawing on fifty interviews with media industry and academic specialists from four countries. |
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| Физически характеристики: |
1 online resource (253 pages) |
| Библиография: |
Includes bibliographical references (pages 219-236) and index. |
| ISBN: |
9781841503967 1841503967 1841503215 9781841503219 |